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Home / SEO Course

Robbie Richard - Content Audit Playbook

Robbie Richard – Content Audit Playbook

$35.00

Robbie Richard - Content Audit Playbook quantity

Category: SEO Course

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Course Curriculum

RESOURCES

Start

Tools & Templates

MODULE #1 // Introduction to the Content Audit Playbook

Start

WELCOME! Watch This First… (6:13)
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Introduction to the Content Audit Process (9:49)

MODULE #2 // Audit Goals & Penalty Assessment

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How to Assess Penalty Risk and Assign Your Content Audit Goal(s) (12:34)

MODULE #3 // Collecting All Your Indexable Content

Start

How to Configure the Basic Screaming Frog Site Crawl Settings (5:10)
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How to Configure the Advanced Screaming Frog Site Crawl Settings (2:15)
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How to Verify Accuracy of the Crawl Data (3:03)
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How to Crawl Large Websites (9:51)
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How to Import Crawl Data into Google Sheets (2:05)
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How to Enrich Your Crawl Data with Google Analytics (11:14)
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How to Enrich Crawl Data with Search Console (6:16)
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How to Enrich Crawl Data with Sitemaps (5:31)
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How to Scrub the Enrichment URL Lists (8:52)
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How to Combine Crawl Data with the Enriched URL lists (5:24)

MODULE #4 // Mapping Page-Level Performance Metrics

Start

Introduction to the Data Mapping Process (3:51)
Start

[Alternative] How to Map Third Party Data With Screaming Frog APIs (4:45)
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How to Connect Google Analytics & Search Console to URL Profiler (4:13)
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How to Connect a Backlink Data Source to URL Profiler (3:52)
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How to Connect Proxies and Check for Duplicate Content (6:13)
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How to Connect Google Page Speed Insights to URL Profiler (4:09)
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How to Scale Third Party Data Mapping with URL Profiler (4:55)
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How to Streamline Mapped Data Sets for Easier Analysis (14:11)
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BONUS: How to Map Conversions to URLs (with VLOOKUP) (6:30)

MODULE #5 // Assigning Action Items and Strategies

Start

Introduction to Assigning Audit Action Items and Strategies (9:43)
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How to Segment the Action Item Assignment Process (6:31)
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KEEP: Action Item & Strategy (10:06)
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[INTRO] Improve Action Items (2:14)
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IMPROVE Part #1: Existing Keywords + Conversion Opportunities (11:21)
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IMPROVE Part #2: “Freshness” + Engagement Signals (2:41)
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IMPROVE Part #3: Page Speed + Indexation (3:09)
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IMPROVE Part #4: How to Prioritize Your Action Items (1:24)
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[INTRO] Consolidation/ Merge Action Items (8:43)
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CONSOLIDATE: Action Items & Strategies (8:44)
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[BONUS TEMPLATE] Find Keyword Cannibalization Issues at Scale (4:22)
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[INTRO] Remove Action Items (1:37)
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REMOVE Part #1: Deadweight Content (4:13)
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REMOVE Part #2: Duplicate (Deadweight) Content (5:14)
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REMOVE Part #3: Irrelevant + Thin Content (3:30)
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REMOVE Part #4: URL-Based Issues (9:07)
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[Bonus] How to Build High-Value Internal Links (9:50)

MODULE #6 // Finding “Existing” Keyword Opportunities and Content Gaps

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How to Identify Your Existing Keyword Opportunities (5:48)
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How to Shortlist Existing Keyword Opportunities (Template Included) (5:48)
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How to Establish a Keyword Difficulty Baseline (Template Included) (4:19)
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How to Quickly Qualify Existing Keyword Opportunities (14:51)
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[PDF] How to Qualify Keywords with SERP Data
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How to Perform a Keyword Gap Analysis (5:34)
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[Option #1] How to Move Audit & Keyword Opportunities into Your Content Calendar (10:30)
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[Option #2] How to Move Existing Keyword Opportunities into the Content Pipeline (4:03)

MODULE #7 // Measurement & Reporting

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How to Build a Content Audit Report (8:39)
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How to Count Action Types & Organic Traffic Across Pages (5:27)
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How to Build Your Audit Action Items List (Insights to Action) (7:11)

MODULE #8 // BONUS Audit Tactics

Start

How to Reclaim Lost Link Equity (3:13)

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