Marty Marion – Intensive Positioning Training Program

Lesson 1: The Core of Positioning, De-Positioning & Competitive Advantage

Lesson 2: The Positioning Platform & The Positioning Matrix™

Lesson 3: Introduction to Creating a ‘Category Class’

Lesson 4: Using Doubt & Dissatisfaction to Power Category Classes

Lesson 5: Brand Positioning Ladders and the Variance of Positioning Influence

Lesson 6: Part 1 of Controlling Your Targets’ Decision-Making Process

Lesson 7: Part 2 of Controlling Your Targets’ Decision-Making Process

Lesson 8: Part 3 of Controlling Your Targets’ Decision-Making Process: Using ‘The Two Movers’

Lesson 9: The Positioning Venn and The Sweet Spot Venn Systems

Lesson 10: Marty’s Private Client Positioning Workflow

Lesson 11: Preparing to Create, Market and Message Your Own Category Class

Lesson 12: Brand Positioning Traps and How to Avoid Them

Lesson 13: Segmentation Strategies and Tactics for Positioning Power

Lesson 14: Strategies & Tactics for Acquisition & Conversion

Lesson 15: Strategies & Tactics for Stimulation of Purchasing

Lesson 16: Positioning For Retention and Increasing LTV