Lesson 1: The Core of Positioning, De-Positioning & Competitive Advantage
Lesson 2: The Positioning Platform & The Positioning Matrix™
Lesson 3: Introduction to Creating a ‘Category Class’
Lesson 4: Using Doubt & Dissatisfaction to Power Category Classes
Lesson 5: Brand Positioning Ladders and the Variance of Positioning Influence
Lesson 6: Part 1 of Controlling Your Targets’ Decision-Making Process
Lesson 7: Part 2 of Controlling Your Targets’ Decision-Making Process
Lesson 8: Part 3 of Controlling Your Targets’ Decision-Making Process: Using ‘The Two Movers’
Lesson 9: The Positioning Venn and The Sweet Spot Venn Systems
Lesson 10: Marty’s Private Client Positioning Workflow
Lesson 11: Preparing to Create, Market and Message Your Own Category Class
Lesson 12: Brand Positioning Traps and How to Avoid Them
Lesson 13: Segmentation Strategies and Tactics for Positioning Power
Lesson 14: Strategies & Tactics for Acquisition & Conversion
Lesson 15: Strategies & Tactics for Stimulation of Purchasing
Lesson 16: Positioning For Retention and Increasing LTV
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