The “Dirty Little Secret” Behind A $100k Per Year Copywriting Career
“If this program was twice the price, it’d be a steal.
(To me, The 5 Stages of Awareness module alone was more than worth the price). I’m glad I joined
this Mentorship Program.” – David
YES! I WANT ACCESS NOW!
– 10 Engrossing, Mind-Expanding Modules Of Content
– 5 Bonuses Worth Over $7000
– 50 Daily Copy Conditionings
– Q&A webinars and Hot Seats
– Daily Interaction in our Private Group
WARNING: This is the Last mentorship program that will be taught live. After this program ends, the content will be transformed into an Evergreen program, and all the live components will be taken out
From The Desk Of: Lukas Resheske
The Copywriter Millionaires Recommend, Author of “How To Command Respect As An Expert” & “The Expert Economy”… and Respected Business Mentor.
This Is A Very Real Warning: The program you’re about to read about is not a joke, nor should it be taken lightly. It isn’t a course you can buy and never login to. It takes hard work, dedication, and effort to succeed at anything…especially copywriting. Any income that is discussed in the letter is completely the result of that individual’s effort and personal work ethic, and is in no way indicative of your potential results.
Are You Searching For Something More?
When I speak with copywriters…they all tell me the same thing.
It doesn’t matter if they’re just starting out…
Or if they have 5+ years in the game.
They all say,
“I Just Need Someone To Help Me”
There are dozens…if not HUNDREDS of books, courses, and people out there trying to teach copywriting.
Some teach a tiny part…like email copywriting or headlines.
Some claim to teach newbies…but then those newbies come out not knowing any more than when they started.
Some guys have taught themselves for YEARS…reading books, buying courses, and going to events…but they’re still not sure if they’ve “got it” yet.
I see question like, “Which 10 (or 3, or 6, or 100) books should I read to learn copywriting”
Or, “Who’s the best person to learn copywriting from?”
Well…I believe you’ve found the answer. This is a private program that I’ve run for over 30 people so far…
And every single one of them has said it’s the BEST copywriting program they’ve ever taken.
But I’m getting ahead of myself…
Let’s Start At The Beginning…
Hello, dear reader,
I’d like to tell you one of my “dirty little secrets” as a copywriter.
It’s about how I got started writing copy.
See, I’d been “studying” copy since 2009. Buying courses, reading books, going to seminars; the usual grind.
But I didn’t really WRITE anything significant until 2013.
In 2013, I hired my first copywriting mentor.
Well, “hired” might be a bit of a misnomer…
In reality, I basically begged him to teach me.
I sent him nearly a dozen emails, pinged him daily on Skype, and forced him to take my money, just to get him to train me.
Why did I harass him like that?
Because I was tired of being an
What is an “Armchair Copywriter?”
An Armchair Copywriter is someone who’s read some books (probably never finished them)
Bought some courses (never made it past module 3)
And watched a LOT of VSLs and read a lot of sales letters; and therefore considers themselves an “expert” on direct response copywriting.
They are the kind of people who always give out their Top 10 lists of copy books, but they’ve never bought them, read them, or studied them.
I was one of them.
I thought I knew everything, but then I hired my mentor, because something inside me told me that I was full of crap.
And after I turned in my first assignment to him, he proved it.
I sucked. Bad. Like, “Sophomore In College Trying To Look Smart” bad.
I got chewed up. My stuff came out at a 14th grade Flesch-Kincaid level, and it wasn’t because it was smart.
It just felt clunky. Unusable. Unreadable. Self-serving drivel that couldn’t sell discount crack to a junkie.
The pain didn’t stop there, though.
In addition to my assignments, I had to hand-copy a sales letter.
Every. Single. Day.
The old school method. Very, very few can follow through with it.
But here’s the catch:
If I missed ONE day with my mentor, I had to send all the material he sent me to another person. Another writer who wanted it worse than I did.
And *frack* if I was going to let that guy win.
So I wrote. Every day, for several hours a day. For 60 days.
I traveled to India for a friend’s wedding, and I still wrote every day.
I went to a Military Training where I was up at 0445 every day, and got back at 7pm at night, and I still wrote every day.
On top of that, I wrote assignments. I wrote emails, sales letters, VSLs, articles, landers; you name it.
And I read. I read John Carlton, David Ogilvy, Dan Kennedy, Eugene Schwartz, Eben Pagan, Mike Dillard, etc. Modern and Classic copywriters worth billions in revenue.
And, little by little, I stopped sucking so bad.
I sold my first sales letter for $300. Then I wrote 4 more. Each one made 1500% it’s cost on the initial launch. Some are still being used today. (almost 4 years later)
My emails started getting opened. My VSLs got watched. And slowly, but surely, I elevated my skill to a “Journeyman” level.
In May of 2016, I decided to offer to do the same for a small group of people.
17 people joined my group over the next couple months.
I asked them:
“What is the One Thing you would say to someone who is thinking about joining this program?”
These are their answers:
Oh, and if you have reservations
about your Instructor…
Those are the testimonials we could fit onto the page. There are about 100 more.
I’m not going to bullshit you here.
There are A-List Mega Gurus with copy courses out there right now. There are also a lot of people coming out of the woodwork and offering this same kind of mentorship after I first offered it in May.
So why should you choose me to be your copywriting mentor? Even for 8 weeks?
Because I give a damn.
I take my student’s success personally. Any other “gurus” course is going to have content, maybe a forum…
But I challenge you to find a single one that gives you the in-depth attention and mentorship that this course does.
While most courses have a 95% dropout rate…and 35% of them don’t even open the package…
My course has a 86% COMPLETION rate…and a 100% satisfaction rate. (Some students couldn’t complete the training for various reasons…they still loved and recommended the program)
If you know that the next stage in your journey is the help of an experienced mentor…then I’d like to invite you to join me this Fall for another round.
Here’s what current and previous students have to say about the course:
“Prior to starting, I was writing copy for my own projects and I wanted to start writing copy for other peopler + enhance my copy for myself. The biggest takeaway… Lukas puts things across in a way that lets you get the meaning and learn how to apply it. He knows what he’s doing. He’s built my confidence in my abilities.”
“Lukas, your program is leaps & bounds better than anything I’ve ever taken. I feel like I’ve received a world-class education on copywriting in just a few months learning from you!”
“This mentorship was my first taste of “high-ticket” and it didn’t disappoint. These higher tiered offerings are definitely the place to grow as a person & as a professional.”
“I wrote a sales letter that made $36k in 1 week! Biggest launch of the year! You bet I used what I learned in Luke’s program. His course helped me so much with that letter in particular. I also think I “got” the market and figured out their deep desire and tapped into it in a way that the company hadn’t done before.”
“This is the BEST copywriting training program I’ve come across (and I trained with Clayton Makepeace in person)… Lukas + Jessica, Thank you for this group. You’ve oped my eyes to the calibre of training & knowledge every copywriter should aspire to.”
“As a result of this program, I feel much more confident about the copy. I’ve acquired the ability to produce something people will read… my copy is actually read and LOVED by people… which has me jumping on walls from excitement already!”
“This has been the most detailed course on copywriting that I have ever seen!”
“If this program was twice the price, It’d be a steal (to me, The 5 Stages of awareness module alone was more than worth the price). I’m glad I joined this Mentorship Program.”
“If you only take half of what Lukas teaches here, you’re going to kill it as a copywriter. This course is one of the BEST decisions I have ever made. This is course is more valuable than ALL the other trainings I’ve taken, COMBINED!”
“Paying gigs.. I have them! That’s freaking awesome! I have literally paid for the course and I’m still making money every month on top of that!”
“Landed a $5k client even though it was for blog content. I used direct response copy in it to make more than just content, but actually bring in new customers to the client. This was my single biggest close … ever!”
“Take my money already! I can’t think of a more rewarding thing to enhance my ability to influence & inspire others to action; to better themselves; and to get paid handsomely to do it.”
“Continuing my intense copywriting course on sales training with on of the greatest of this day & age, Lukas Resheske!…. I have a new win! I got a new client who needs strategic direction for a copywriting training company in London. 12 month contract! I used what Lukas taught us and it worked like magic.”
“I signed a contract with a US software company to help them launch a new program. I’ll be writing the landing page copy, PPC ads, and an AR series! Yay!”
Introducing the Winter Semester of my Copywriting Mentorship Program
The Big 4 – The 4 Pillars Of Consistently Writing Masterful Copy That Sells In Any Market
10x Your Freelancing Fees – Learn the insider secrets jealously guarded by the world’s A-List copywriters on how to get top dollar for your copy
The Big Idea – The concept that took one small publishing company to $100Million in annual revenues…and launched hundreds of million dollar businesses
The 5th Stage – How To Compete and Dominate A Saturated Marketplace…No Matter Where You Start.
And So Much More…
If you consider yourself a junior copywriter…
Or you’re interested in becoming a true freelancer…
Or preparing yourself to take a full time position at a direct response company…
This is your last chance. After the Fall Semester, I’m closing the doors forever, reworking the program to be evergreen content, and taking away the personal, one-on-one mentorship.
The moment where you make a decision to be more than you are right now.
I’ll be the first to admit: I’m not an A-List writer, yet. I still look reverently at people like John, Eugene, the Gary’s, and the other greats.
So I’m not offering to make you A-List. That’s not my place right now.
But here’s my “dirty little secret…”
My first mentor wasn’t A-List either.
In fact, you probably have never heard of him.
But he knew copy. And he wrote it every day. And he turned me from some young punk who thought I knew shit into a lean, mean writing machine.
In 2013, I was making $2k a month, doing Adwords research.
Earlier in 2013, I was living in a 4 bedroom house with 3 disgusting, drug addicted, morbidly obese roommates for $500 a month; with my wife and dog to take care of.
But by 2014, I was making 6 figures a year from my copy.
I did it again in 2015.
And in 2016, I’m on track to break into the mid 6 figures, all from copywriting I do part-time.
So here’s what I’m offering:
This is a 10 Week copywriting mentorship program.
It’s intense. The previous students all have a bit of masochistic side, so they enjoyed it.
You’ll be writing a daily handwritten assignment, 5 actual copywriting assignments, and going through 10 core modules of content.
You’ll also be getting weekly feedback and a weekly live Q&A webinar to ask any questions.
I’m not going to be nice. The world of a copywriter is not a nice world. We live and die by the numbers, and we’re only as good as our next project.
But by the end of the 75 days, you’ll be OUT of the Armchair and into the saddle.
You’ll be lean, mean, and ready to take on any project.
I’ve already sent over $25,000 in work to my previous students, and that is only going up every single week.
You’ll also be getting some surprise gifts that only a copywriter would love.
So, here’s what you get:
1) 50 daily sales letter or VSLs to hand-copy (priceless)
2) 10 Weekly lessons on the art of Freelancing and copywriting (previous students said Module 1 alone was worth $10,000)
3) 5 graded assignments – Professionally critiqued by myself ($997 value for EACH critique)
4) 5 Bi-Monthly Hot-seats where I’ll break down several student’s assignments or copy LIVE. (Again, at $997 per critique, this is a $7,976 value)
5) Guest Experts Lessons with my rolodex of A-listers (priceless)
6) 10 Weekly Q&A Calls (My 1 hour consultations cost $997 each, so this is a $7,976 value)
7) Professional Copywriting resources from my years as a freelancer (Cost me over $100,000 to learn…yeah, really.)
So you’re getting easily over $44,940 in real value, and over $150,000 in intangible value.
Here’s the catch: I can only take up to 40 people.
The amount of work this will take to train, provide feedback, and grade each assignment individually is massive.
It’s going to cost $1999. Honestly, if you can’t afford that in order to make 6 figures a year, get exclusive referrals from me, and up your game to the next level, you’re not right for the program. I’m not making money off this. It’s just to make sure you’re serious and won’t waste my time.
$1999 in exchange for over $44,940 in real world value.
Oh…but I have BONUSES! (Because what copywriter would let a sales letter end without bonuses?)
Bonus #1 – The 90 Day Professional Copywriter Playbook: The ONLY guide you will ever need to build a 6 figure copywriting practice. A step-by-step playbook to EXACTLY what you need to do, complete with timelines, best practices, hacks, and insider tips it took me years to learn and $1000’s to create.
Value – $1997 (this will be a stand-alone course in 2017, complete with PLF style launch and JV’s…yours free.)
Bonus #2 – The Grid: A Revolutionary, Plug and Play Map To The PERFECT Message2Market Match. The #1 cause of sales messages failing is not getting the right Message to Market match…and this proprietary new creation virtually guarantees that will never happen.
Value – $97 (and a copy of the physical poster when it’s been designed and created)
Bonus #3 – The Product Launch Hack: How To Hit “The Easy Button” As A Copywriter, Get Huge Amounts Of Free Advertising, And Sell Irresistible Mafia Offers to clients starving for exactly what you’re offering.
Value – $497 (Standalone price in 2017)
Bonus #4 – Full Lead Generation Funnel Critique, once the program is completed.
Value – $25,000 (This is the price I charge to create lead generation funnels for clients, and you’re getting a full strategic build and critique included in this program bonus)
Bonus #5 – High Converting Copywriting Templates For EVERY Kind Of Copy
Value – $997 (One of my early mentors, Yanik Silver, sold a course that was exclusively templates for $997, and people still buy it. These are updated to work in 2017 against the myriad of overdone templates in the marketplace.)
So, the total value of the Bonuses you’re getting with this program is $28,588.
Combined with the core content, and the total value of today’s package is $73,528.
All for a one time price of $1999.
WINTER 2016 – Copywriting Mentorship Program
Click Here To Get Access >
Ok, here are the rules:
You have to already have some knowledge of copywriting and direct response. I’m assuming that you do, being in this group, but I’ve gotta be clear.
DO NOT JOIN if you don’t know what a CTA is, a VSL is, or the difference between urgency and scarcity.
Class starts on Monday, December 5th, 2016 and runs through February 10th, 2017.
DO NOT JOIN if you like to make excuses.
DO NOT JOIN if you aren’t serious about being a professional, highly paid writer.
DO NOT JOIN if you’re skeptical, cynical, or if you know everything already.
You already know if this is right for you. Click Below to get started.
WINTER 2016 – Copywriting Mentorship Program
Click Here To Get Access >
Frequently Asked Questions
Alright…let’s answer some questions that I’ve gotten a lot:
Q – What if I own a business, or I’m working on an online business…will this be helpful for me?
Great question…I’ll answer with a story my mentor, Mike Dillard, told me when I was first starting out in this industry.
Mike’s own story had him struggling in Network Marketing for years…but everything changed after he learned one single skill…copywriting.
In a matter of months from first learning copywriting, he was making over $1M per year. His first company, Magnetic Sponsoring, grew to an 8 figure business in 3 years. He never used copywriting to write for clients…instead, he took the skill and applied it to his own business.
Some of my own mentees have done the same thing for their businesses, in niches like Personal Training, Online Products, Private Consulting, Financial Advising, and others. Many have chosen to write copy for clients as well, as a lucrative second income…but their main goal is to grow their business.
Q – How much time is this going to take?
This is a question that kinda bugs me, to be honest. But I know most people ask it innocently, so I’ll be upfront: A lot.
You should block out 30 minutes per day for the hand-writing assignments alone.
Then, you’ll need to make time for the live Q&A calls twice per week.
On top of that, you’ll need to spend time going through the content and writing the assignments.
All in all, current mentees are spending 10 hours or so per week on the course. More if they want to…but 10 is a solid number.
At the end of 8 weeks, you’ll have invested 80 hours, minimum, into your new skill. For 2 weeks’ worth of regular work, you could create a skill that is worth hundreds of millions of dollars. That’s why the question bugs me. If I told you I had a $100 Million check with your name on it, and you could only cash it after spending 10 hours a week for 8 weeks working on your skills…would you take it?*
*That’s obviously not an income claim of any kind. I’ve seen copywriters create businesses worth $100’s of millions, but you might make nothing. I have no control over you and what you do, so maybe you’ll just join the course and do nothing.
Q – What makes you qualified to teach, Lukas?
Fair question. Unfortunately, there isn’t a “Copywriter Certification Program” or a Ph.D in Direct Response copywriting that I can show you.
But I can tell you that I’ve been personally responsible for millions of dollars in client revenue, and indirectly responsible for 10’s of millions through my coaching, consulting, and advising of thousands of businesses. (Seriously, not bullshitting you. Happy to show proof if you need it)
I’ve also trained 17 people in copywriting so far, with an 86% completion rate and 100% satisfaction rate. Of everyone who decided to take on copywriting clients, those people have made back their investment before the program was even over.
And I get comments like this:
So I think I’m set. If you need more proof, just ask ANY of the current or previous students.
Q – $1999 is a lot of money for me. Is this worth it?
I can’t answer that for you. I’ve spent $20,000 to sit in a room with smart people for 2 days. I’ve spent $5000 for an event when I was 20 years old. I’ve spent $10,000 to be a part of an 8 week online program.
You get what you want from the content you consume and implement.
Some people can take this course and do nothing with it. Others will watch Module 1 and go make $15,000 or more.
It’s completely up to you. You have access to me every single week, and even during the week on the Facebook Group. With personal access to a copywriter who charges $25,000+ for one package, what do you think you could accomplish?
Q – Dude, why so cheap? This should be worth 10x the price. (Yes, I have received these messages. More of them than you’d think)
I know it should. But I’ll be super honest and transparent…this is part of a bigger plan.
Some of my current students are in on it. They know what I’m talking about.
For those of you who are joining right now, you’ll have to find out in 8 weeks when I let you in on the secret.
I believe the copywriting industry must change in order to adapt to the new world and the new way of marketing. And my students will be front-and-center for that change, ready to take advantage of all the opportunity it brings. Those who aren’t…well, we’ve all seen what happens to people who are unprepared for change.
Q – I really don’t care about copywriting…how do you do your magnificent hair?
Axe hair gel and Floyd’s Rock and Roll Barbershop. The little white bottle is actually really great…the rest of their stuff smells like teenage angst.
Those are the biggest questions I get.
If you have a burning question that wasn’t answered here, feel free to PM me on Facebook before the doors close.
Also, some caveats:
There are No Refunds. Why? Simple…this is a hard course. Some people might quit and be pissed off and refund their money because they’re whiny. I’d rather you just not join, if you’re planning to do that.
There are No Payment Plans. Why? Because I don’t do payment plans with people I don’t know. I’m not going to waste time and energy chasing you down for a few hundred bucks…I’d just rather you not join if you’re planning to skedaddle once you see all the content.
So here’s the Super Bottom Line:
– 10 Weeks of content
– 5 Bonuses
– 50 Daily Handwriting Assignments
– Q&A webinars and daily interaction on the private FB Group
– No Refunds
– No Payment Plans
This is really a Yes or No decision.
Either YES – You DO want to learn copywriting extremely quickly…but also extremely well, with the proof to back it up, and launch your 6 figure writing career or build your business…
Or NO – You DO NOT want to learn copywriting, and you’re absolutely content with where you are now, thank you very much.
Oh…and one more thing…
If you think there is a secret “magic bullet” that I’m not telling you about…then I only have one thing to say to you:
There IS a Secret Magical Fairy Bullet that pushes buttons and creates money from an unholy alchemy of Mountain Dew and Cheetos.
It’s out there.
The gurus are hiding it from you, but I’m sure that the guy who’s selling it for $7 on JVZoo is the real deal this time.
I highly encourage you to buy those courses until you give up and write a really long review on the Salty Droid about how the whole industry is a scam.