Jonathan Dane – Facebook Ads Mastery

Facebook Ads Basics

What Is Facebook Advertising?

The History of Facebook Advertising

How Do Facebook Ads Work? + VIDEO (3:07)

Facebook vs AdWords – Who Wins? + VIDEO (5:17)

Where Instagram Fits In

Endless Targeting Possibilities + VIDEO (5:15)

New & Different Networks

Audiences Are Your New Hooks

Navigating Facebook Business Manager + VIDEO (6:05)

Structure of Facebook Ads + VIDEO (6:12)

The Unknown Facebook Secrets + VIDEO (9:41)

The Most Powerful Audiences

Understanding Audiences

Exhausting & Order of Audiences + VIDEO (8:05)

Cold & Hot Audiences + VIDEO (7:31)

The Offer Thermometer + VIDEO (6:27)

The Ad Blueprint

New Ad Types

Ad Variety

Building War Chests

Unknown Dark Posts? + VIDEO (3:56)

Iterations vs Redesigns

Stronger Research

Full Funnel Analysis + VIDEO (2:23)

Graph Search + VIDEO (2:00)

Audience Insights + VIDEO (2:28)

Why Am I Seeing This?

Competitor Comparisons?

Setting Things Up For Success

Tracking Everything + VIDEO (5:11)

Types of Campaigns + VIDEO (2:49)

Campaign Setup

Ad Set Setup + VIDEO (4:24)

Full Funnel Importance + VIDEO (5:30)

Unknown Targeting Combinations

Bidding & Budgets

1 Ad Set = 1 Audience

Power Editor + VIDEO (2:40)

Optimization Work

Weekly Routines + VIDEO (5:07)

Monthly Routines

Attribution Knowledge + VIDEO (2:58)

Instagram Ads

Silo vs Combo

The Mobile Only Focus

Influencer Marketing + VIDEO (3:16)

Scaling & Growth

Colder Audiences

The Patience Focus

Ancillary Audiences + VIDEO (3:44)

The Most Important Things To Remember

North Star Metrics

Layers Are The Enemy

CRO Vitality

Achieving Turbo Traction + VIDEO (4:47)