Class Structure
Intro To Native Ads
- History of Natives
- Why Natives
- Difference between Facebook and Natives
- How tracking works
- Manual Buying Vs Algo dependent buying
- What we track “variables”
- What are funnels
- Key terminology
Native Basics
- Pixel Creation
- Remarketing as a step 1
- Whitelist Vs Run of Network
- What Bids and budgets
- What images and headlines to use
- How to test
- Audiences
Get immediately download James Van Elswyk & Friends – Nothing But Natives
Presells, Push and Yahoo
- What are presells
- Why and how to make / use presells
- Examples and free templates
- Presell Format Formula
- Landing page CTR as an early indicator
- Matching Traffic Sources to Offers / Products
- Explanation of Yahoo Gemini and push notification media buying
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