What we will learn in Conversion Optimization Certification Program?
- Track 1 – Foundations: Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.
- Track 2 – Conversion Research: Assess current situation. Collect and evaluate data. Identify problems and opportunities.
- Track 3 – Testing Strategies: What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?
- Track 4 – Optimization Strategies: Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.
- Track 5 – Conversion Optimization Program Management: How to manage your program to success, and how to sell CRO internally and externally.